HDFC Securities partners AWS for developing mobile app
AWS helped to create a culture of builders within HDFC Securities by enabling to rapidly experiment at a lower cost
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Hyderabad: Amazon Web Services (AWS), an Amazon.com company announced that HDFC Securities Ltd., one of the leading investment service providers in India has launched its new mobile trading app, HDFC Sky on Amazon’s cloud services. HDFC Sky serves 75 million customers and all HDFC Group companies, investors, and traders worldwide with user-friendly trading of shares, commodities, futures, currencies, initial public offerings (IPOs), mutual funds, and exchange-traded funds (ETFs). To make trading more transparent and accessible for investors, HDFC Sky operates on a flat pricing model, charging traders a consistent, predetermined fee, regardless of the amount of money they invest or the number of transactions they make. Retail investors now account for 36 per cent of total trading market share in India.
Sandeep Bhardwaj, Chief Operating Officer, HDFC Securities, said: “AWS helped us to create a culture of builders within HDFC Securities by enabling us to rapidly experiment at a lower cost so that we can innovate on behalf of our customers.Our commitment to provide a seamless user experience is our top priority, and thanks to the scalability and reliability of AWS, we have effortlessly catered to a rapidly expanding customer base of tech-savvy investors. We are pleased to have significantly reduced our time to market for pioneering services like HDFC Sky,empowering us with the agility to lead the market and help our customers build wealth.”
